Tag Archives: social media

The Last Chapter

Chapter 12 of Groundswell focuses on the overall value of social media. When a company is considering online expansion, there are many steps required in order to successfully perform in the online environment. Having SMART goals which align with your … Continue reading

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ROI: Measurable Outcomes for Marketing Campaigns

Skipping back a couple chapters in Groundswell, Chapter 7 focuses on the value of energised customers. A company that can successfully energize their customers will reap the benefits of loyalty and consumer praise. Energising is done through responding to customer … Continue reading

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Company Transformations: Setting Expectations

Chapter 10 of the Groundswell combines some of the skills, knowledge and lessons learned from previous chapters. These approaches allow companies to effectively connect and create the groundswell through Blogs, Micro-blogs, Podcasts as well as applicable social media sites. It also … Continue reading

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The Challenges of Social Media

This week I have chosen to blog about the challenges of social media. This topic interests me because although I was born into a generation that uses Web 2.0 constantly, I am still behind on technology trends. Until last month, … Continue reading

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Isn’t It Funny How The Time Flies…

Hello again, Here we are, almost one month after my first blog post, and I haven’t shared any content with you! Sorry for the delay, but I have been reading the textbook for MARK474. Unlike most classes, our textbook is a novel … Continue reading

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BBA Blogger

I am currently enrolled in my last year of the BBA program at NAIT majoring in Marketing. This blog is an educational requirement for me; however, I was given the opportunity to take it online! To give you an idea … Continue reading

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