Tag Archives: Facebook

ROI: Measurable Outcomes for Marketing Campaigns

Skipping back a couple chapters in Groundswell, Chapter 7 focuses on the value of energised customers. A company that can successfully energize their customers will reap the benefits of loyalty and consumer praise. Energising is done through responding to customer … Continue reading

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Online Support

Chapter 8 discusses a few key areas that are important to helping the Groundswell support itself. When companies really began to move online, there were a few trends. One of these trends was reducing costs by sending customers online (e.g. … Continue reading

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