Category Archives: Uncategorized

Until Next Blog….

I have now come to the end of my course and finished the last chapter of Groundswell. This novel has been the basis for all my blogs. Looking back at my first post, my original goal was to connect with … Continue reading

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Public Relations Strategy

I think it should be mandatory for a company to have a public relations team. They help to avoid negative brand associations and resolve public issues. They are also beneficial for sharing information and considered ambassadors of public image. Naturally, … Continue reading

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Talking vs. Marketing

Looking at chapter 6 in Groundswell “talking” is discussed. This is different from marketing because it is actions taken by the company that encourage public “talking” rather than communicating to the target audience directly. The four most effective forms of this … Continue reading

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The POST Process

Taking a look at Groundswell, chapter 4 talks about the importantance of having a clear goal when it comes to implementing technological change in an organization. It can be hard to develop your goals if a company/person does not understand how to use the … Continue reading

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Collaborative Communities & the Company

Chapter 11 focuses on collaboration through social media. This does not mean a company should rely solely on technology to communicate; but rather, implement changes that will alter the company culture and their employee’s behavior. When implemented properly, this can … Continue reading

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Can You Hear It Coming???

Chapter 5 of the Groundswell focuses on “listening to the groundswell”. This basiclly means that social media plays a role in how consumers view your brand. Their opinions can be shared on such a large scale that customer parse and disapproval can make or … Continue reading

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The Power of Social Technographics

The novel Groundswell was written to address the changing pace of social media in 2006. This trend was caused by an influx of online participation from the public as well as many organizations. Chapters one and two focus on what … Continue reading

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