Category Archives: Personal View

The Last Chapter

Chapter 12 of Groundswell focuses on the overall value of social media. When a company is considering online expansion, there are many steps required in order to successfully perform in the online environment. Having SMART goals which align with your … Continue reading

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Company Transformations: Setting Expectations

Chapter 10 of the Groundswell combines some of the skills, knowledge and lessons learned from previous chapters. These approaches allow companies to effectively connect and create the groundswell through Blogs, Micro-blogs, Podcasts as well as applicable social media sites. It also … Continue reading

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Customer Creation

Your company probably has a department dedicated to improving public image and finding out “what our customer wants”, but let’s face it, you have no idea. Everyone is a critic and now social media allows customers the option to love … Continue reading

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Online Support

Chapter 8 discusses a few key areas that are important to helping the Groundswell support itself. When companies really began to move online, there were a few trends. One of these trends was reducing costs by sending customers online (e.g. … Continue reading

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The Challenges of Social Media

This week I have chosen to blog about the challenges of social media. This topic interests me because although I was born into a generation that uses Web 2.0 constantly, I am still behind on technology trends. Until last month, … Continue reading

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