Category Archives: Company Example

ROI: Measurable Outcomes for Marketing Campaigns

Skipping back a couple chapters in Groundswell, Chapter 7 focuses on the value of energised customers. A company that can successfully energize their customers will reap the benefits of loyalty and consumer praise. Energising is done through responding to customer … Continue reading

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Company Transformations: Setting Expectations

Chapter 10 of the Groundswell combines some of the skills, knowledge and lessons learned from previous chapters. These approaches allow companies to effectively connect and create the groundswell through Blogs, Micro-blogs, Podcasts as well as applicable social media sites. It also … Continue reading

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Customer Creation

Your company probably has a department dedicated to improving public image and finding out “what our customer wants”, but let’s face it, you have no idea. Everyone is a critic and now social media allows customers the option to love … Continue reading

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