Author Archives: kenticknap

Until Next Blog….

I have now come to the end of my course and finished the last chapter of Groundswell. This novel has been the basis for all my blogs. Looking back at my first post, my original goal was to connect with … Continue reading

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The Last Chapter

Chapter 12 of Groundswell focuses on the overall value of social media. When a company is considering online expansion, there are many steps required in order to successfully perform in the online environment. Having SMART goals which align with your … Continue reading

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ROI: Measurable Outcomes for Marketing Campaigns

Skipping back a couple chapters in Groundswell, Chapter 7 focuses on the value of energised customers. A company that can successfully energize their customers will reap the benefits of loyalty and consumer praise. Energising is done through responding to customer … Continue reading

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Company Transformations: Setting Expectations

Chapter 10 of the Groundswell combines some of the skills, knowledge and lessons learned from previous chapters. These approaches allow companies to effectively connect and create the groundswell through Blogs, Micro-blogs, Podcasts as well as applicable social media sites. It also … Continue reading

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Customer Creation

Your company probably has a department dedicated to improving public image and finding out “what our customer wants”, but let’s face it, you have no idea. Everyone is a critic and now social media allows customers the option to love … Continue reading

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Public Relations Strategy

I think it should be mandatory for a company to have a public relations team. They help to avoid negative brand associations and resolve public issues. They are also beneficial for sharing information and considered ambassadors of public image. Naturally, … Continue reading

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Online Support

Chapter 8 discusses a few key areas that are important to helping the Groundswell support itself. When companies really began to move online, there were a few trends. One of these trends was reducing costs by sending customers online (e.g. … Continue reading

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